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14/3 Connecting the Dots:

Aired January 20th  on Conscious Business Conversations with Pamela Lynch and her guest with Larry Arrance.

Connecting the Dots: Does Your Marketing Fit With Your Strengths and Values?

Find out Larry’s brilliant answers to what is it that we really sell, and what exactly does branding mean. You may be appreciative, as I was, to hear his explanations on these topics.  Larry also offers a quick exercise to help you to identify your offer and another exercise on how to find out if you are on the right path. He also offers advice about what do you if you are at a crossroads and wish to change jobs or a career where you are not playing to your strengths or in value conflict. Larry Arrance is a wordsmith and has several unique strengths. He is a master in his ability to see connections between ideas, as well uncovering the strengths and uniqueness of others. He is a leader of change, and it is with great pleasure to bring to you a conscious business conversation with Larry about marketing in today’s changing business landscape. Larry is a Sr. Marketing Coach with Cornerstone Consultants. He is a consummate Marketing Strategist who has spent the last 18 years helping businesses and individuals to use small business marketing strategies to market themselves and their businesses.



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Larry is an author of five books. He has three books including SHARK Techniques for Rapid Re-Employment (a self marketing guide for job seekers), plus two ebooks: Bullet-Proof Self-Confidence, and co-author of Win The Debt Game. His background is in small business as well as personal marketing strategies, copywriting, video marketing, newsletter writing, article and blog content marketing. He specializes in helping individuals and companies with their LinkedIn Bios and marketing strategies.

Larry also is a professional facilitator with over 2200 workshops including his book writing seminar – Unleash the Author Within. Connect with Larry Arrance:


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